2019 has seen some great campaigns in the marketing industry, and we have been highlighting our favourite each week with our #WorkOfTheWeek posts on our social channels.
To end 2019, we have put together some of our favourites for you to check out.
Greggs – Vegan Sausage Roll
Greggs launched the Vegan sausage roll, which came as a surprise to most. The Greggs team used an Apple parody ad showing the newest product as almost the latest tech masterpiece.
The ad’s hype was amplified further with celebrities such as Piers Morgan ranting against the Vegan snack, along with some members of the public having an issue with the idea of a vegan sausage roll.
But with more and more people making an effort to eat less meat, Greggs timed their launch to perfection.
The release of the vegan sausage roll was a huge success for Greggs, with the product selling out over and over again at their range of locations.
Nike – Tiger Woods’ Masters Ad
Tiger Woods is an extremely popular figure in the sporting world, with his Masters win in 2019 being labelled as one of the greatest comeback victories in the history of sport.
Problems in his private life had been firmly in the public eye, resulting in the loss of numerous top sponsors, along with injuries which led people to believe he would never get healthy enough to play, let alone win one of the biggest majors in golf.
After falling out of the top 1,000 ranking for professional golfers in 2017, Tiger came back to win the Master’s in 2019, 15 years after his last Masters win. This was his first major tournament win since 2008, and the perfect time for Nike to release a video that encapsulated the comeback.
Fitting, as they have stuck with him through thick and thin, having first sponsored Tiger in 1996. The video shows Tiger’s highs & lows in making it back to the peak of professional golf, with the key message to never stop chasing your dreams.
Ikea – TV’s most famous living rooms
Ikea is almost everyone’s go-to when it comes to furniture and interior design. In May they recreated some of TV’s most famous living rooms using their own products, although they did mention that some had their colours changed to match the famous living spaces.
Ikea recreated The Simpsons, Stranger Things, and Friends living rooms entirely with Ikea items, with the accuracy being nothing short of phenomenal.
Not only did they recreate the spaces to a T, they also showcased that customising their furniture to fit your own space is more than achievable.
Channel 4 – Public complaints
Channel 4 found the perfect way to respond to criticism and complaints that they had received, using the very people that the complaints were aimed at.
The ad features various big names from the channel such as Big Narstie, Rachel Riley, Katherine Ryan, and Kieron Richardson reading real-life complaints made about them
Channel 4 has long been known as a channel that embraces diversity and this ad is no exception. They state they are proud to be different and their channel is meant to spark debate and will always be unique to the rest.
It spins the perspective on the complaints and shows that everybody has their own opinions, but it should not affect who you are or what you do.
World Mental Health Day – Ed Sheeran & Prince Harry
Prince Harry & Ed Sheeran teamed up to make more people aware of World Mental health Day.
The video shows Ed arriving at Prince Harry’s house to discuss what Harry believes to be for World Mental Health Day, although Ed thinks they are going to discuss the problems facing “people like us”, due to them both being redheads.
It adds some light humour to a serious subject with two famous British figures coming together to raise awareness for such an important cause.
Follow our socials to see our favourite pieces of work each week through 2020!