the best marketing campaigns: january 2021

If you follow our social channels, you’re likely to have come across #WorkOfTheWeek, our weekly rundown of the most impactful marketing campaigns emerging from the world of advertising and creative.

We’ve taken a look back at January’s best brands, but we want you to decide which should be crowned champion. Simply leave a comment below or head to our Twitter page to enter the poll.

January #WorkOfTheWeek Roundup

Despite 2021’s ongoing challenges, January still proved to be its usual launchpad month for brands and organisations delivering fresh initiatives and unveiling new styles. The month seemed to have it all – visual identity upgrades, new branding and impactful adverts. Here are our favourites:

Burger King

Our first #WorkOfTheWeek was fast food giant @BurgerKing, which served us its first full rebrand in over 20 years, providing some serious retro vibes and nostalgia.

 

Sevilla Football Club

Our second #WorkOfTheWeek was the Spanish football team @SevillaFC with its new, gothic-themed visual identity, paying tribute to the city’s history and culture.

 

Girl Up

Next was the team at @GirlUp, who captured the raw emotion of Kamala Harris becoming the first female, black, and South Asian American to take office in the USA, in the #TodayWeRise video.

 

National AIDS Trust

Finally, @NAT_AIDS_Trust released a compelling campaign leveraging the popularity of new @Channel4 show, #ItsASin. The campaign is designed to inform and educate on a hugely important subject.

What was your favourite January blues-beating campaign? Comment below or head over to Twitter to vote!