the best marketing campaigns: february 2021

It’s that time again! We’ve rounded up some of the best creative works from our February #WorkOfTheWeek picks. Each month, we take a look at some of the most effective marketing campaigns from print media, TV advertising, social, and beyond. We’ve narrowed it down to some of our favourites, but we want you to decide which should be crowned number one. Simply leave a comment below or head to our Twitter page to enter the poll.

February #WorkOfTheWeek Roundup

 

We’ve had another month packed with great campaigns, with Super Bowl LV providing us with enough creative inspiration to fill the month alone. We’ve also come across some great content from closer to home, whether that’s been online or with the return of out-of-home (OOH) advertising.

The BBC

The first #WorkOfTheWeek in February went to the BBC who hijacked their own ‘A Perfect Planet’ billboard by setting it on fire, highlighting the effects of deforestation while proving that OOH can still make a big impact during lockdown.

Cadillac

As always, Super Bowl LV delivered a home run of high scoring creative campaign choices, but none better than the second #WOTW for February from Cadillac. The TV advert featured Timothée Chalamet in the role of Edgar Scissorhands, the son of Edward, which was perfect for promoting their self-driving Lyriq model.

Polly Life Insurance

Next up, Polly Life Insurance proved that the simple use of data can provide enough insight to put your ads in front of the right audience. The life insurance provider for mums in the UK highlighted the difference in insurance premium in a simple but effective ad across several social platforms.

Heinz

Last but not least – even though we hate a slow website at PP – we have to give it to Heinz who kept their ketchup loving fans waiting 57 minutes before they could get through to their website, highlighting that good things take time. This trip down memory lane provided some nostalgia for anyone who’s patiently used the signature Heinz glass bottle.

Let us know your favourite from our February picks! Comment below or head over to our Twitter to vote!