Analytics & Data Analysis

We analyse data from the right places to track user behaviour & better your online performance

Analytics & data analysis agency services

From experience, we know that tracking user behaviour is invaluable when trying to better online performance. To make improvements, it’s essential that we analyse relevant data from the right places. By using analytical software to set up goals and analyse your key metrics, we can offer powerful insights that help you enhance your offering, reach the right customers and identify new product opportunities.

We use data insights from our findings to provide essential knowledge and reveal actions you can take to better your business offering. Whether it’s improving the conversion rate on your website or researching an untapped audience for your product, we pride ourselves on finding the little nuggets in your big data.

Conversion Optimisation

Conversions are great, but are you getting enough of them to maximise return on investment and reach your Key Performance Indicators (KPIs)? Conversion optimisation is the process of increasing the number of visitors who take a desired action on your website.

Our process involves understanding how users navigate your website, what actions they take and what’s stopping them from completing an action.

Conversion Types

We use the latest data analysis tools combined with our expertise to optimise the following conversion types:

  • Purchasing a product or service
  • Requesting a quote
  • Subscribing to a service
  • Signing up for newsletters
  • Creating an account

Data Insights

As businesses collect massive amounts of user data across multiple channels, it can prove difficult to find key learnings from such big data sets.

In a nutshell, we make sense of your data, uncover meaningful trends, deliver a deeper understanding and provide insight into your user base. It’s important that after the data is analysed, actionable insights are taken from it.

Analytics Platforms

We use relevant analytical software, combined with our expertise, to unearth data insights that can power decision making and improve your business’ performance. The platforms we use to gain data insights include:

  • Google Analytics
  • Google Search Console
  • Social media analytics
  • SEO software

Market Research

We believe market research is key to every successful product development strategy. As a Market Research Society (MRS) Accredited Partner, we follow industry best practice research techniques.

This enables us to pinpoint exactly who your customer is, what they’re prepared to pay for your product, and the most profitable sales and marketing strategy for your business.

Research Types

Our market research offering will help you get to know your customers, rivals and routes to market inside out. This could include any of the following:

  • Qualitative research, including focus groups and interviews
  • Quantitative research, including surveys and polls
  • Competitor and market trend analysis 
  • Data analysis and interpretation
  • Customer insight and persona profiles
  • Briefing and conducting primary and secondary research 
  • Creating board reports and making strategic and tactical recommendations

get in touch about your analytics

We’d be happy to have a have a chat and talk through your analytics and data analysis. You can email us at hello@prettypragmatic.com, or give us a call on 0117 9000 924.