branding & design consultancy

we create stand out brands to win over customers and recruit top staff

Branding & design agency services

Designing a great logo, brand or strapline are all important ways to help your brand stand out in a crowded marketplace. But many of today’s fastest-growing brands gain awareness and engage customers by effectively communicating their brand mission, vision and values.

Our brand development approach goes from your commercial needs all the way through to your brand purpose. We can help you create a brand with style and substance that attracts loyal customers, helps recruit talent, and builds powerful partnerships with other businesses.

Brand Strategy, Naming & Design

Whether you’re modernising your company’s brand, developing a sub-brand for a new product, or rebranding after a merger or acquisition, we can help you create a beautiful visual identity underpinned by insight and strategic planning.

By engaging stakeholders with a clear brand strategy that everyone can get behind, we pave the way for your brand development programme to work for both your business and your customers.

Creating unforgettable brands

Our process & range of services include:

  • Market research and business objective analysis
  • Strategic brand planning
  • Brand mission, vision and value statements
  • Brand naming, logo design and visual identity
  • Messaging framework and brand guidelines
  • Stakeholder engagement

Employer (EVP) Branding

Glassdoor shouldn’t be the only way to judge what you’re like to work for. By creating an employer brand that brings to life your internal culture, you and your team can communicate what makes working at your company special and distinct.

Our Employer Brand Proposition or Employer Value Proposition (EVP) offering can help you fuel your internal comms with messages, initiatives and activity that help you attract and retain talent.

Brands that everyone can engage with

Whilst your EVP should echo your own brand, it needs to be distinct in its own right. The following steps should be taken to provide consistency, as well as differentiation from consumer to employee:

  • EVP research
  • Employee research
  • EVP creation
  • EVP messaging and pillar creation
  • EVP campaign creation and execution

get in touch about your brand

We’d be happy to have a have a chat and talk through how we’d approach helping your brand. You can email us at hello@prettypragmatic.com, or give us a call on 0117 9000 924.