seo: everything you need to know to get started

SEO: Search and you shall be found

With search engines accounting for 33% of new brand discovery in 2020, making sure that your brand reaches the top spot on Google is more important than ever.

Improving your content and website functionality through search optimisation (SEO) can significantly increase your website’s ranking on search engines like Google and Bing. As a result, you’ll boost the chances of increasing those all-important clicks from high-quality, relevant users who would benefit from your services.

Why is SEO important?

As a strategic marketing agency dedicated to creating powerful and engaging content based on real insights, we’ve seen first-hand how expert SEO services can significantly increase traffic and lead to valuable conversions.

Websites that aren’t optimised for SEO tend to rely on organic traffic from branded search terms, this means they are reliant on users searching the business name, rather than the type of product, service or solution that it offers, and could be missing out on the thousands of additional opportunities to entice users searching for related terms.

So, how does it all work?

Every day, there are over 3 billion individual searches being typed into Google across the globe. During these searches, each user has a different type of search intent.

What is search intent?

Search intent can be described as the way that people look for things online. It’s about the words they use in their searches, the answers they’re looking for and the type of content they want to consume as a result.

What is indexing?

Search engine bots regularly ‘crawl’ websites. It might sound like something out of the Matrix, but this is how they gather information about what your business is and what it offers. Your website is then ‘indexed’ into a giant cloud full of the information the bots have found within it, ready to be available for the thousands of searches that people make on a daily basis.

Optimising your website by using relevant terminology and answers to searchers’ questions means a better chance of connecting with people who are searching online for the solutions you provide.

How can I check my website’s SEO performance?

At Pretty Pragmatic, we strive to create and upgrade websites that can not only be found, but that will astound. We focus our efforts on creating content that is engaging as well as search engine optimised, to elevate you up the Google rankings.

We can provide the expertise to deliver an SEO audit report which gives you a top-level overview of the gaps in your website’s performance. From there, we can identify key opportunities to get you seen by the people that need you.

Look out for our next blog or contact us at hello@prettypragmatic.com, we’ll be happy to help!