Ideas and insights

market research in product development

Understanding the market you intend to trade within, what customers want, or what competitors do is imperative for both product development and service development. To position your product or service effectively you must conduct the appropriate market research and subsequent

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an introduction to product development

Product development is a broad term which can mean either adapting and or repositioning an existing product or creating a new product altogether. But, it isn’t always an off-the-shelf, so to speak, product. At Pretty Pragmatic we’ve worked on both

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channel effectiveness

Nowadays marketers have many different ways to target consumers and buyers. With the rise of digital channels, subsequent ad options, and trackable interactions the temptation is to throw money behind metrics and proclaim these channels as the most effective at

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could china be the real 2018 world cup winners?

With the World Cup in Russia now upon us, nations are prepped to support their team to potential World Cup glory. China finished bottom of their qualifying group, so they won’t be in it to win it. But might their

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good marketing strategy defines what not to do

There’s a line in 1993’s Jurassic Park that deserves more credit. Jeff Goldblum’s character, Dr Ian Malcolm, responds to the creation of the park during lunch with the park’s creator, John Hammond. He highlights the lack of accountability among the

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top 5 campaigns of 2017

As the year comes to an end, here at Pretty Pragmatic we have had a look back at the campaigns that caught our eye over the past 12 months. We have picked out five that are our personal favourites and

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employee value proposition: more than the offer on the table

Considering the challenge of an employee value proposition Here at Pretty Pragmatic we regularly audit, align and design Customer Experiences for our clients. Along the way, it is always interesting to see where marketing and customer services converge. The common

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the five p’s of personalisation

Here at Pretty Pragmatic we are in favour of people using our names when communicating to us. In fact, sometimes we get referred to simply as ‘Pretty’ in personalised messaging, which makes us feel flattered. However, it does highlight the

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the strat pack app

We’ve recently launched our marketing strategy app, The Strat Pack, for iPhone and Android. As the name suggests, it’s a pack of strategic planning cards in digital form. If you want to go ahead and download it, you can do

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love/hate island

Love Island has divided the nation with people becoming addicted to – or turned off by – the controversial show. In a nutshell, the show is based on beautiful young people looking for love, or who love the idea of

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