Ideas and insights

the best marketing campaigns: february 2021

Each week we feature our favourite marketing & advertising campaigns as #WorkOfTheWeek, but which was the best in February?

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a guide to understanding on-page SEO

On-page SEO refers to parts of a webpage that are editable through a content management system (CMS). Here’s how to optimise them for search engines & increase your website traffic.

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the power of linkedin articles & social selling

Here’s why LinkedIn articles & social selling could be the answer to creating those all-important client relationships in this evolving, virtual business world.

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the best marketing campaigns: january 2021

Each week, we keep a careful eye on the creative world to find the best marketing and advertising campaigns. We then pick our favourite to post on our social channels as #WorkOfTheWeek, but which is the best?

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how the pandemic has affected paid advertising strategy

The pandemic has affected everything, including paid advertising. At Pretty Pragmatic, we want to share some key info to help you adapt your strategy.

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seo: everything you need to know to get started

SEO: Search and you shall be found With search engines accounting for 33% of new brand discovery in 2020, making sure that your brand reaches the top spot on Google is more important than ever. Improving your content and website

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work of 2019

We’ve taken a look through our favourite campaigns and creative activity from 2019 and picks out top 5 favourites. See what made the list this year.

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work of 2018

The last year has brought about some great and some not so great campaigns from the industry. We always like to focus on the positives, so whilst there have been some weak efforts, we’ve highlighted the strong performers who grabbed

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market research in product development

Understanding the market you intend to trade within, what customers want, or what competitors do is imperative for both product development and service development. To position your product or service effectively you must conduct the appropriate market research and subsequent

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an introduction to product development

Product development is a broad term which can mean either adapting and or repositioning an existing product or creating a new product altogether. But, it isn’t always an off-the-shelf, so to speak, product. At Pretty Pragmatic we’ve worked on both

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