Ideas and insights

employee value proposition: more than the offer on the table

Considering the challenge Here at Pretty Pragmatic we regularly audit, align and design Customer Experiences for our clients. Along the way, it is always interesting to see where marketing and customer services converge. The common thread is company employees feature

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the five p’s of personalisation

Here at Pretty Pragmatic we are in favour of people using our names when communicating to us. In fact, sometimes we get referred to simply as ‘Pretty’ in personalised messaging, which makes us feel flattered. However, it does highlight the

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the strat pack app

We’ve recently launched our marketing strategy app, The Strat Pack, for iPhone. As the name suggests, it’s a pack of strategic planning cards in digital form. If you want to go ahead and download it, you can do so for

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love/hate island

Love Island has divided the nation with people becoming addicted to – or turned off by – the controversial show. In a nutshell, the show is based on beautiful young people looking for love, or who love the idea of

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first 100 days framework for marketers

Today, on day 99 of Donald Trump’s presidency, we are launching our ‘First 100 Days’ offering. The Marketing Society recently reported that the average tenure for UK CMO’s is now only 18 months – for some this is down to

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uk investment insights 2017

Heading into a year of uncertainty, here at Pretty Pragmatic we were interested in what the country was thinking regarding where they would invest their money during 2017. So in January, we commissioned our own research via Usurv to people

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trends to end in 2017

While everyone else writes about the trends they predict 2017 will bring, we take a look at the marketing misgivings we hope will come to an end this year.

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getting closer to clients

“Agencies should break up current operating models where account teams are gatekeepers to planning and creative”. Time for more access to agency strategy?

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twitter performance

On the 19th September 2016, Twitter finally implemented changes to the content it counts within its 140 character limit. This means you no longer use up any characters when posting either native video, images or GIFs. Now that including richer

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linkedin targeting

We’ve recently been working with a number of brands helping them to connect with small businesses in the UK. One of the most obvious places to start doing this is LinkedIn, where the ad targeting capabilities allow you to target

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