Ideas and insights

work of 2018

The last year has brought about some great and some not so great campaigns from the industry. We always like to focus on the positives, so whilst there have been some weak efforts, we’ve highlighted the strong performers who grabbed

read more

market research in product development

Understanding the market you intend to trade within, what customers want, or what competitors do is imperative for both product development and service development. To position your product or service effectively you must conduct the appropriate market research and subsequent

read more

an introduction to product development

Product development is a broad term which can mean either adapting and or repositioning an existing product or creating a new product altogether. But, it isn’t always an off-the-shelf, so to speak, product. At Pretty Pragmatic we’ve worked on both

read more

channel effectiveness

Nowadays marketers have many different ways to target consumers and buyers. With the rise of digital channels, subsequent ad options, and trackable interactions the temptation is to throw money behind metrics and proclaim these channels as the most effective at

read more

could china be the real 2018 world cup winners?

With the World Cup in Russia now upon us, nations are prepped to support their team to potential World Cup glory. China finished bottom of their qualifying group, so they won’t be in it to win it. But might their

read more

good marketing strategy defines what not to do

There’s a line in 1993’s Jurassic Park that deserves more credit. Jeff Goldblum’s character, Dr Ian Malcolm, responds to the creation of the park during lunch with the park’s creator, John Hammond. He highlights the lack of accountability among the

read more

top 5 campaigns of 2017

As the year comes to an end, here at Pretty Pragmatic we have had a look back at the campaigns that caught our eye over the past 12 months. We have picked out five that are our personal favourites and

read more

employee value proposition: more than the offer on the table

Considering the challenge of an employee value proposition Here at Pretty Pragmatic we regularly audit, align and design Customer Experiences for our clients. Along the way, it is always interesting to see where marketing and customer services converge. The common

read more

the five p’s of personalisation

Here at Pretty Pragmatic we are in favour of people using our names when communicating to us. In fact, sometimes we get referred to simply as ‘Pretty’ in personalised messaging, which makes us feel flattered. However, it does highlight the

read more

the strat pack app

We’ve recently launched our marketing strategy app, The Strat Pack, for iPhone and Android. As the name suggests, it’s a pack of strategic planning cards in digital form. If you want to go ahead and download it, you can do

read more