Ideas and insights

first 100 days framework for marketers

Today, on day 99 of Donald Trump’s presidency, we are launching our ‘First 100 Days’ offering. The Marketing Society recently reported that the average tenure for UK CMO’s is now only 18 months – for some this is down to

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uk investment insights 2017

Heading into a year of uncertainty, here at Pretty Pragmatic we were interested in what the country was thinking regarding where they would invest their money during 2017. So in January, we commissioned our own research via Usurv to people

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trends to end in 2017

While everyone else writes about the trends they predict 2017 will bring, we take a look at the marketing misgivings we hope will come to an end this year.

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getting closer to clients

“Agencies should break up current operating models where account teams are gatekeepers to planning and creative”. Time for more access to agency strategy?

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twitter performance

On the 19th September 2016, Twitter finally implemented changes to the content it counts within its 140 character limit. This means you no longer use up any characters when posting either native video, images or GIFs. Now that including richer

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linkedin targeting

We’ve recently been working with a number of brands helping them to connect with small businesses in the UK. One of the most obvious places to start doing this is LinkedIn, where the ad targeting capabilities allow you to target

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transparent brands

As we have discussed in previous blogs, rebranding involves more than just designing a new logo. One significant part of the process is aligning the brand with the desired internal culture and finding a position that inspires colleagues as well

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make more of your content

For most of this decade, the term content has become synonymous with marketing. Frequently used to vaguely refer to marketing ‘stuff’, nicely covering the breadth of agency outputs used to fuel an increasing spectrum of digital platforms. Videos, infographics, images with

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journey to success

Salesforce’s ‘State of Marketing’ 2016 report is a good piece of content worth entering your details for. It highlights trends and insights from nearly 4,000 marketing leaders worldwide. With seventy-one pages to consume, we thought we’d give you the abridged

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creating personas

In the first part of this blog series (Persona Segmentation), we talked about identifying the audience and categorising customers as part of the segmentation process, in advance of selecting the personas for creation. Ensuring that the persona collective is as focused

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