Ideas and insights

the strat pack app

We’ve recently launched our marketing strategy app, The Strat Pack, for iPhone. As the name suggests, it’s a pack of strategic planning cards in digital form. If you want to go ahead and download it, you can do so for

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love/hate island

Love Island has divided the nation with people becoming addicted to – or turned off by – the controversial show. In a nutshell, the show is based on beautiful young people looking for love, or who love the idea of

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first 100 days framework for marketers

Today, on day 99 of Donald Trump’s presidency, we are launching our ‘First 100 Days’ offering. The Marketing Society recently reported that the average tenure for UK CMO’s is now only 18 months – for some this is down to

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uk investment insights 2017

Heading into a year of uncertainty, here at Pretty Pragmatic we were interested in what the country was thinking regarding where they would invest their money during 2017. So in January, we commissioned our own research via Usurv to people

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trends to end in 2017

While everyone else writes about the trends they predict 2017 will bring, we take a look at the marketing misgivings we hope will come to an end this year.

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getting closer to clients

“Agencies should break up current operating models where account teams are gatekeepers to planning and creative”. Time for more access to agency strategy?

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twitter performance

On the 19th September 2016, Twitter finally implemented changes to the content it counts within its 140 character limit. This means you no longer use up any characters when posting either native video, images or GIFs. Now that including richer

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linkedin targeting

We’ve recently been working with a number of brands helping them to connect with small businesses in the UK. One of the most obvious places to start doing this is LinkedIn, where the ad targeting capabilities allow you to target

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transparent brands

As we have discussed in previous blogs, rebranding involves more than just designing a new logo. One significant part of the process is aligning the brand with the desired internal culture and finding a position that inspires colleagues as well

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make more of your content

For most of this decade, the term content has become synonymous with marketing. Frequently used to vaguely refer to marketing ‘stuff’, nicely covering the breadth of agency outputs used to fuel an increasing spectrum of digital platforms. Videos, infographics, images with

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