Analytics
AI-enhanced analytics
We bring together clever tools, clear thinking and the right data, so you can understand your users and improve your online performance.
From website clicks to customer journeys, user behaviour can tell us a lot about digital activity. Luckily, we love getting into the data and turning all those numbers into dazzling dashboards, and detailed deep dives give you simple big-picture insights.
With the right goals and metrics in place, we’ll help make sense of what your users are doing, where they’re getting stuck and what could help them take the next step. From there, we’ll shape practical actions that improve your website, strengthen your strategy and help your business grow.
Analytics
Turning visits into value
Clicks are nice. Conversions are nicer.
Conversion optimisation helps us spot what nudges visitors forward on your site and what makes them wobble or wander off. We’ll look at the pages, buttons, forms and journeys doing the heavy lifting, then make practical changes that help more visitors take action.
SEO analytics
Making big data digestible
Your data has plenty to say. But when it’s spread across big data sets and multiple channels, the tricky bit is cutting through the noise and working out what’s worth paying attention to.
We’ll sort the signal from the static, analyse how people interact with your business online and map out what to do next. No data waffle.
Analytics & AI Software
Our tell-all toolkit
We use a mix of trusted analytics platforms, AI tools and human know-how to turn complex data into clear direction. Our toolkit keeps evolving as the tech advances, so we can keep giving your data a sharper read.
The platforms we use include:
Google Analytics
Google Search Console
Social media analytics
SEO software, SEMrush, Screaming Frog
AI subscriptions – ChatGPT, Claude, Loveable, Grammarly for Business, Profound
Market & audience research
Know your crowd
People buy from brands they trust, but trust doesn’t look the same for everyone. Some need reassurance, some need proof and some need the right price, the right timing or a reason to believe you’re the better choice.
Through market and audience research, we’ll help you understand what motivates your audience, what holds them back and what could move them closer to your business.
Research types
Getting the goods
Good decisions start with knowing what you’re working with.
We’ll help you get to know your customers, competitors and routes to market, so your next move is based on more than a hunch.
This might mean:
Qualitative research, including focus groups and interviews
Quantitative research, including surveys and polls
Competitor and market trend analysis
Data analysis and interpretation
Customer insight and persona profiles
Conducting primary and secondary research
Creating board reports and making tactical recommendations
Services
We're experts at analytics, but also superb at these other services too.
Get in touch about your analytics
We're all ears.
Get in touch to discuss your next project.