COR2ED is a global medical education organisation, connecting healthcare professionals with leading experts to improve patient outcomes.
They brought us on board their mission to raise awareness around critical health conditions like heart attacks, narcolepsy and heavy menstrual bleeding, with the aim of delivering impactful video campaigns across 11 international markets.
Results snapshot
The Pretty Pragmatic Effect
Our approach
Research, reach & resonate
We started with some initial research around global market size to help guide budget allocation, so we could prioritise regions where we could make the most impact, based on existing awareness.
Armed with these insights, we developed an integrated, multi-channel strategy built around paid video distribution, across YouTube, Meta and Tik Tok.
Our messaging was tailored to both condition and market (with translated assets where needed), and we continuously refined the assets using live engagement signals to maximise both relevance and performance at scale.
Our impact
Healthy engagement & a roadmap for the future
The success of each campaign was measured via robust, engagement-centric reporting, with campaigns optimised towards video views at 50% completion, and we also used real-time data to refine targeting and improve efficiency throughout the campaign lifecycle.
We shared key insights from our post-campaign analysis with the COR2ED team, including engagement trends, cross-market performance and audience behaviours. These learnings not only show the real impact of the campaign, but also inform a clear roadmap for COR2ED when it comes to awareness initiatives in the future. Key results included:
11 countries targeted across Europe, North America and East Asia
500,000 engaged video views, watched to over 50% completion
15+ million video views across the globe
Work
Some more examples of the impact we've made with our clients.
Contact us
We're all ears
Get in touch if you'd like to discuss your next project.