Love School Meals is putting school food back on the table.
The content platform helps parents get to grips with what their children are eating, while helping children build a more positive relationship with food.
They approached Pretty Pragmatic for a site that could lift the lid on school meals, serving up clarity, confidence and plenty of reasons to get stuck in.
Our approach
The balancing act
The challenge was to make school food feel credible and engaging for two very different audiences. Parents needed practical information they could trust. Children needed ideas that could capture their imagination.
So we built Love School Meals as a content-first platform designed to do both. For parents, that meant clear navigation and useful guidance they could get to quickly. For children, it meant bringing more colour to the plate, with food superheroes and interactive resources designed to spark curiosity.
And because good content should never gather dust, we continue to manage and evolve the platform, keeping it fresh for whatever’s next on the menu.
Our impact
Food for thought
Love School Meals has become a trusted hub for schools and families alike, helping school food shake off the old clichés.
Parents can find the answers they need without digging around. Children can explore food in a way that feels playful and positive.
Most importantly, it changes perception, turning school meals from a question mark into something families can get excited about.
Work
Some more examples of the impact we've made with our clients.
Contact us
We're all ears
Get in touch if you'd like to discuss your next project.