Known for high-profile clients and best-of-British hospitality, Payne & Gunter have been serving up delicious dishes since 1786, catering iconic events like Wimbledon and The BRITs.
They came to us seeking a fresh take on their brand, that could bring it into modern day while preserving their heritage as London's original event caterer, with a polished new website to match.
Our approach
Retaining their fruity roots
The pineapple was a symbol of prestige and luxurious hospitality for centuries. So instead of removing this reference from the logo altogether, we kept the iconic emblem to honour their legacy, while modernising it for today’s event scene.
That logo became the lynchpin of a new visual identity, comprising typeface and colour palette, as well as a new strapline ‘Quintessential British Hospitality’ and a refreshed tone of voice and brand guidelines. On the site, we paired tantalising food photography with user-friendly design, to embody that combination of traditional roots and contemporary experience.
Our impact
A refreshed brand, rising up the ranks
As well as the brand refresh, our website approach has helped Payne & Gunter reach the right audiences, with optimised pages for high-value, non-branded search terms, and clear, compelling CTAs that make getting in touch easier than ever.
Work
Some more examples of the impact we've made with our clients.
Contact us
We're all ears
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