Compass Group UK and Ireland is powered by its people, from frontline teams to leadership, delivering essential services every single day. But in a business this big, brilliant everyday contributions can sometimes go unseen.
Be A Star is Compass’ internal reward and recognition programme, celebrating those who go the extra mile. To reignite momentum and inspire more nominations, Compass came to Pretty Pragmatic. And from Be A Star, the ‘Reel Reactions’ campaign was born.
50,000+ campaign engagements
Our approach
Real people. Real recognition.
The campaign put employees front and centre, capturing their raw reactions, their stories and the faces behind every Be A Star nomination and win. No scripts or corporate voiceover. Just the shining individuals who make Compass what it is.
Grounded, warm and heartfelt, the tone was chosen deliberately, drawn from the genuine reactions of colleagues across the business. Playful messaging like “Proud as punch” and “Blushing but brilliant” highlighted the sheer joy of being appreciated, while “Recognising the remarkable” kept the campaign anchored in what Be A Star is all about.
The creative brought together candid shots, programme footage, animated stats and a clear story arc, celebrating how far Be A Star had come, while building excitement for what was to come.
Our impact
A culture you can see and feel
The campaign made Be A Star more than just an initiative that people recognised. It gave them something to rally behind.
By celebrating what had already been achieved, we made the programme feel more visible, more meaningful and easier to get involved with.
It strengthened pride and belonging across a diverse workforce, while driving engagement, inspiring nominations and motivating more people to recognise the stars around them.
A brighter way to champion the people who make Compass shine.
Work
Some more examples of the impact we've made with our clients.
Contact us
We're all ears
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