Compass Group UK and Ireland is powered by its people, from frontline teams to leadership, delivering essential services every single day.
But in a business this big, brilliant everyday contributions can sometimes go unseen.
Be a Star is Compass’ internal reward and recognition programme, celebrating those who go the extra mile.
To reignite momentum and inspire more nominations, Compass came to Pretty Pragmatic. And from Be a Star, the ‘Reel Reactions’ campaign was born.
Our approach
Real people. Real recognition.
This wasn’t about corporate messaging. It was about the people behind the programme.
We created a campaign video with real employees at its heart, shining a light on the genuine reactions, stories and faces behind Be a Star nominations and winners.
The tone was warm, grounded and full of feeling, told through the voices and reactions of employees themselves. Messaging like “Proud as punch” and “Blushing but brilliant” helped bring the human side of recognition to life, while “Recognising the remarkable” kept the campaign anchored in what Be a Star is all about.
The creative brought together real imagery, programme footage, animated stats and a clear story arc, celebrating how far Be a Star had come, while building excitement for what could happen next.
Our impact
A culture you can see and feel
The campaign helped turn Be a Star from something people knew about into something they could rally behind.
By celebrating what had already been achieved, we made the programme feel more visible, more meaningful and easier to get involved with.
It strengthened pride and belonging across a diverse workforce, while driving engagement, inspiring nominations and motivating more people to recognise the stars around them.
A brighter way to champion the people who make Compass shine.
Work
Some more examples of the impact we've made with our clients.
Contact us
We're all ears
Get in touch if you'd like to discuss your next project.