From global expos to sell-out concerts, Excel London is no stranger to the spotlight.
But backstage, they needed a little help with lead capture, particularly at international events like IMEX America and IBTM Barcelona. That's where we come in.
Our approach
Fine-tuning the formula
Together with Excel, we built an ABM campaign that blended personas with precision. Using historical data, we shaped lookalike audiences and sharpened messaging, so LinkedIn and Google Ads delivered reach to the right people.
At go-live, we matched scheduling with intent, A/B testing creative and copy to find the most impactful combination. This approach turned every conversion tracked into a stepping stone, from prospect to engaged opportunity.
Our impact
A populated pipeline
We worked hand in hand with Excel from day one, with custom reporting and shared wins keeping us aligned.
That close-knit collaboration drove great results; our campaigns engaged the audiences that mattered most and laid strong foundations for growth.
Our work
Some more examples of the impact we've made with our clients.
Contact us
We're all ears
Get in touch if you'd like to discuss your next project.