Anglian Country Inns (ACI) run ten award-winning venues with a family-run ethos, serving up locally sourced food with exceptional hospitality.
Our partnership dates back years, first building a suite of discoverable websites, then growing organic traffic through ongoing SEO content strategy and support.
Recently, they brought us a new challenge: raising awareness and driving qualified leads for The Barns at Redcoats, their barn wedding venue.
Our approach
Tapping into a new marriage market
Research revealed The Barns was an attractive option for Londoners seeking a country wedding, and an untapped demand with local and national searches for wedding venues in Hertfordshire too.
To reach relevant prospects at every stage of the wedding planning journey, we built a full-funnel Google Ads strategy, with search campaigns targeting local, national and London-based audiences, along with a Performance Max campaign to drive awareness.
Our impact
Delivering a perfect match
We delivered fast, remarkable results through ongoing CRO reviews and continuous ad optimisation – monitoring demand and search trends to dynamically manage budgets and capitalise on seasonal peaks.
Regular catch-ups with the ACI team allowed us to stay close to every step of the conversion journey, while ACI could see the impact of our involvement first-hand, reflected in the bookings pipeline.
Work
Some more examples of the impact we've made with our clients.
Contact us
We're all ears
Get in touch if you'd like to discuss your next project.