Our work

SmartSearch

SmartSearch are in the business of keeping businesses above board.

As a leading compliance and anti-money laundering platform, they help organisations verify identities, screen for sanctions and check politically exposed persons in real time.

They approached Pretty Pragmatic to rethink their annual compliance report, turning a critical strategic asset into content that could lead the conversation and generate leads long after launch.

Activation & engagement

~1,000 highly engaged UK target decision makers
LinkedIn-led campaign to drive report downloads
Annual report reimagined as a premium lead-generation asset

Our approach

Less box-tick, more page-turn

The insights were there. The intrigue needed turning up.

SmartSearch’s annual survey is a big part of their marketing strategy, supporting thought leadership, engagement and lead generation throughout the year. But in a world of safe, sensible compliance content, they wanted something that stood out for all the right reasons.

So we gave the report an editorial edge. Taking cues from Wired and New Scientist, we created a bold visual direction with generous white space, expressive typography and metaphor-led illustrations that made complex insights easier to notice, understand and remember.

Then we took it beyond the PDF. Animated LinkedIn assets teased the findings, built curiosity and gave people a reason to download, helping turn one report into a campaign with legs.

Our impact

Compliance with cut-through

SmartSearch now has a report with more pull, polish and plenty more purpose.

It gives their insights a more distinctive and authoritative platform, while the LinkedIn campaign creates more opportunities to spark interest, drive downloads and support lead generation.

Better still, it takes compliance content out of the grey zone, proving that authority doesn’t have to come at the expense of attention.

If you want sensational content that stands out in a samey space, get in touch.